Monday, 13 February 2017

Eco Tools Have Had a Make Over



Eco Tools are celebrating ten years of beauty in 2017 by giving their much loved products a makeover! I have quite a number of their brushes and tools in my collection so I couldn't wait to see the makeover myself. Eco Tools are the leaders in ethical and responsible beauty and the fresher designed collection will be available from 1st March but you can have a sneak peak here...




Eco Tools have given the range a modern twist with lighter, sleeker brush handles with a tapered handle to make applying makeup even easier. The ferrules are now a light gun metal and the bristles are light brown to a dark mocha shade. 

Not only have the products been transformed, so has the packaging. The sophisticated design now features front and back panels and a birch wood print. The packaging makes picking the right tools for you even easier with how to guides and help on the coverage you can expect from using a particular tool. All of their products continue to be mindful to the earth, using recycled, natural and sustainable materials. The packaging is made from tree free paper and now in a RPET clamshell instead of a pouch meaning for a smaller carbon foot print. 

As well as a complete redesigned, there are also some new brush releases, some of which I had sent through to try. The Perfecting Blender Duo* is the first makeup blender to feature EcoFoam technology and be made from 71% sugar cane. It's unique shape helps reach the most awkward of places and helps create a flawless base. The Full Powder Brush* is a densely packed powder brush with 70,000 bristles, perfect for use with pressed powder. The Enhancing Eye Set* includes two brushes with four heads, designed to shade, define, blend and smudge. 

You can see more of the new collection on ecotools.com and the entire collection will be available in Boots UK & Superdrug from March 1st. 

*Press samples
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7 comments

  1. I love eco tools and think that they're a very underrated brand! Their brushes are some of my faves simply because of the companies ethics and values and it doesn't hurt that their also really soft and pretty inexpensive!
    Kathy x
    Alongcamekathy

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    1. Me too! I think people tend to reach for RT over Eco Tools in highstreet stores but I think ET are so much better xx

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  2. I actually haven't used eco toold brushes all that much - they are good quality

    Candice | Beauty Candy Loves

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    Replies
    1. The quality is amazing with these <3 xx

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  3. I saw a youtuber using the sponges recently and they raved about them. Can't wait to give them a try!


    Thanks

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    1. They're soft, and don't soak up too much product either which is my pet hate usually xx

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  4. The sponge looks pretty cool. Where can i find it in the uk ?

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