Today's post is by Vivi from www.sammysanscruelty.com. Vivi posts on cruetly free brands so if you're looking to change over your make up or beauty products then she is your girl! I'll leave her social links below. Enjoy the post!
Animal testing in the cosmetics industry has become a very hot topic in the past few years. More and more people are becoming aware of the issue, and brands have to answer to the increasing demand of ethically produced products. However, for most people there is a lot of confusion surrounding the issue and many don’t know who to trust or what “cruelty free” truly means.
So let’s break it down - What does the term cruelty free really mean?
It means that: the brand does not test any of its products or ingredients on animals, the company can confirm that none of its suppliers test ingredients on animals, the company does not pay others to test on animals, and finally, the part where a lot of companies fail – it does not sell in China.
What do I have against China? Don’t they deserve beauty products like everyone else?
Well, China has mandatory animal testing laws on cosmetics. They still believe it is the only way to make sure a cosmetic product isn't toxic (not true!). So any company entering the Chinese market isn't testing itself because technically the government is the one testing, but they know what’s involved in the approval process. So when a company tells you “we do not test unless required by law” this is what they mean.
One final clarification I have to talk about, just so you get the whole view, is the parent company dilemma. This one is a toughie. Why? Because giant companies buy smaller ones all the time in business, but what happens when a company like L’Oreal (sells in China) buys out one like NYX (certified cruelty free)? Opinions are mixed: one half says that buying NYX will ultimately move money into L’Oreal so for them NYX are no bueno. The other half believe that continuing to support a company that remained cruelty free despite being bought out is okay because they remained true to message.
This is a decision you will ultimately have to make for yourself, but know there is no wrong decision. Now, it might seem like you’re not left with a lot of choices after all those restrictions, but that’s not true! Let’s look at a quick run down of my favourite brands and you’ll see you can have everything you want:
Too Faced – [eye heart emoji x 3]
Kat von D*
Wet n Wild
The Body Shop
Jeffree Star Cosmetics – I WILL own at least one liquid lipstick one day!
Trust Fund Beauty – are you following them on Instagram? Follow them on Instagram
* Denotes a cruelty free brand with a parent company that tests
These are really just a handful of brands and some are my favourites, but I hope this made you feel better about the world of options for cruelty free product seekers. If you would like full, long, amazing lists go to Leaping Bunny or Logical Harmony.
What do you think? Could you go cruelty free?